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the hollywood star machine. those stories and more coming up next on "your business." ♪ >>> hi, everyone, i'm j.j. ramberg, and welcome to "your business," where we give you tips and advice to help your business grow. nothing quite says glamor like a hollywood movie star. and if you're in the business of selling high-fashion items like handbags, nothing quite beats having a celebrity photographed carrying your product. but getting to those headliners can seem like an impossible task. in today's story, we meets an entrepreneur who shares her secret for how to reach the stars. >> welcome to hollywood, baby. >> let's not even talk about. it let's go. >> jessica alba, fergie, cameron diaz, britney spears, minnie driver. >> this is just a partial list of celebrities who have been photographed holding a bag made by los angeles-based small business owner cara kurtz. >> we took, you know, pieces of our classic and tried to make it a little more mod, you know, '60s. >> when it comes to publicizing a high-fashion item like a handbag, cara says a picture of a celebrity clutching your clutch in a magazine is
'm j.j. ramberg. welcome to "your business" where we give you tips and advice to help your business grow. it has been said many times that you should follow your passion if you want to be successful in business. but sometimes that just isn't enough. what happens if the market for what excites you can't support a successful business? this week we meet a dog sled racer who built a secondary which is to support his primary passion and surprised himself when he discovered they now support each other. ♪ it's a great day for a dog sled ride ♪ >> he if dan mckeach shon could choose to do one thing for the rest of his life, it would be this. >> it's almost a spiritual connection have i with the dogs and all of nature. >> this is the way he's felt since 1970 when his love of dog sledding compelled him to start thinks company krablonik which takes people on dog sledding rides. >> good boy, good boy. >> opening the business was a dream come true but even before he hung up his shingle, he knew that the sledding would not pay for itself. >> the restaurant came about as a financial support sy
to the dogs for more than 40 years with a fairly unorthodox business plan. until then, i'm j.j. ramberg. and, remember, we make your business our business. i grew up in the bronx. i just loved it here. i'm sam chernin. owner of sammy's fish box. my uncle owned a restaurant up on city island. and we started going to the restaurant in the summers. 8, 9, 10 years old. i knew immediately that this is what i like, never dreaming that i would own seven restaurants. i want people that work for me to feel that they're sharing in my success. so we purchase as much as we can on the american express open gold card. and we accumulate as many membership reward points as possible. and use those points to reward our employees. they get a trip with their family, and some wonderful memories.
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